Hi, I’m Irina 👋
I’m a Website Creator specialising in the end-to-end creation and development of websites and online stores.
I mainly work with WordPress and WooCommerce, but my role goes far beyond simply building a website. I combine design, UX/UI, e-commerce, content, essential SEO, technical setup and ongoing website development.
I like to look at a website as a complete system — from the initial concept and structure to design, functionality, launch and day-to-day use.
This allows me to approach projects from a broader perspective, rather than focusing only on design or technical implementation.
WordPress · E-commerce · UX/UI · AI
What I Create and Develop
I create business websites, online stores, landing pages, portfolios, product catalogues and B2B solutions.
I work on both new projects and existing websites that need a redesign, a clearer structure, improved usability, better performance or further development.
My work includes page structure and layout, WordPress and WooCommerce configuration, e-commerce functionality, integrations, mobile optimisation and preparation of visual content.
For me, a good website should not only look professional. It should also be clear, practical, easy to manage and ready to grow with the business.
Business websites · WooCommerce stores · Landing pages · B2B & product catalogues
My experience
I have been working on digital projects for many years, both for clients and through my own business ventures.
I have run a web agency, managed my own e-commerce platform and worked independently on client projects. This has given me experience not only in creating websites, but also in using them as practical tools for sales, customer acquisition and day-to-day business operations.
Today, I work on the ongoing development of a large corporate website and B2B platform, including product catalogue management, new website sections, UX/UI, performance, content and solutions that support the sales process.
This broader experience helps me understand what businesses actually need from their websites — beyond design alone.
Projects · E-commerce · Marketing · Growth
My approach
I work best on projects that I can approach as a whole — from the initial idea and structure to implementation, optimisation and ongoing support.
My workflow is primarily based on no-code and low-code solutions, using the capabilities of WordPress and WooCommerce together with carefully selected tools and integrations. I also use AI as a supporting tool for research, content, visual work and technical problem-solving.
I do not choose technology for its own sake. The priority is always to find a solution that fits the real needs of the project, remains manageable in everyday use and can be developed further over time.
I value clarity, functionality, visual consistency and a well-structured working process.
Strategy · Design · No-code · Implementation